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Target Comes to South Beach


November 15, 2017

There’s a widely held belief that it is impossible to enter a Target without ending up with a bunch of other items you otherwise had no intention of purchasing. For those living in South Beach, they will soon get to experience this for themselves as the retail giant plans to open its first store in the area, albeit in a smaller format.

Target is one of the stores shoppers will find at the “BLVD at Lenox”, a new shopping center set to occupy the former home of the now defunct Ivy nightclub. Groundbreaking on the project is scheduled to kick off early next year with a projected completion in the spring of 2019. Unlike the typical big box Target, this smaller version will measure 33,000 and will focus on appealing to a younger demographic, with a strong focus on picking up online orders in store. It will be the second of these smaller stores to debut in Florida, the first one having opened earlier this year in Gainesville.

As brick and mortar stores continue to grapple with adapting towards the strong advent of online retailers, Target is reinventing its image. The retailer is in the process of remodeling some of its current stores to place a greater focus on online sales while also signing on exclusive brands.

This update is presented by the Miami Beach real estate team representing Blackstone International Realty, specializing in the Continuum in South Beach. If you are interested in Miami Beach condos such as the Continuum condos for sale, call the Continuum experts at 305-588-2451 for information on sales and rentals.